Tran Minh Nguyet, 22, a backpacker from HCM City who experienced her first trip to Hanoi early last month, said her smartphone was the one thing she could not live without during her three-day trip to the capital city.
It helped her search for restaurants and hotels, book tickets and get information from applications about must-see destinations in the 1000-year-old capital.
Nguyet is one of the countless tourists using applications and smartphones for their travelling purposes around the country and the world.
Developing smart tourism is believed to be an inevitable trend not only to serve demand but also to catch up with the rest of the world, the Ha Noi Moi (New Hanoi) newspaper reported.
To catch up with this trend, some destinations in Hanoi have built their own applications or applied technology to serve the demands of tourists.
For example, Van Mieu – Quoc Tu Giam Scientific and Cultural Activities Centre is a pioneer in providing audio guides for tourists in Vietnamese, English, French, Korean, Japanese, Thai and Chinese.
A tourist has to buy a ticket to use the service; it costs VND30,000 (US$1.3) in Vietnamese and VND50,000 (US$2) in a foreign language.
Meanwhile, the Conservation Centre of Thang Long - Hanoi launched a mobile application called Hoang Thanh Thang Long in January to give tourists free guides to the Thang Long Imperial Citadel. People can open Play Store or App Store on their smartphones and search for “Hoang Thanh Thang Long” to download the application. The free application is presented in Vietnamese, English and Japanese. French and Chinese will be added soon.
The administration of Hoan Kiem district has a website, https://hoankiem360.vn/, to provide tourists information about where to go, what to eat and where to stay in the district. The website is presented in both Vietnamese and English.
However, not all places in Hanoi have been able to launch a mobile application or run a website to better serve tourists.
Nguyen Thi Thuy, of Co Loa Historical Site Management Board in Dong Anh district, said she struggled with how to attract more tourists to the site.
The management board had yet to run a mobile application or a modern website to lure tourists, she said.
The Vietnam National Museum of Fine Arts faces a similar situation.
Nguyen Thu Thuy, head of Science and Service Company, said when she was invited to consult at the Vietnam National Museum of Fine Arts, the first thing she wanted them do was add an automatic audio guide.
She said this could help the museum lure more tourists. At present, it welcomes fewer people than expected.
According to Thuy, tour guides were often afraid to take tourists to the museum because the guides did not know much about art.
It was necessary to introduce an automatic audio guide system soon, she said.
Vice President of the Vietnam Tourism Association Vu The Binh said smart tourism would help people access information as quickly as possible.
To fully integrate smart tourism, the city must have adequate technical infrastructure, he said.
The city’s Tourism Department has cooperated with the Information and Communication Department to install 36 free Wi-Fi hotspots around Hoan Kiem Lake and in nearby areas.
The administration had also introduced a plan to turn the city into a smart city in the near future, Binh said.
A representative of the tourism department said it had worked with relevant agencies to boost the speed of developing smart tourism.
Binh said building smart tourism is one goal of the city’s target programme of applying information technology in State agencies for 2016 to 2020.
To achieve the target, he said the city would need a consensus of the local people.
In a letter sent to Ha Noi Moi (New Hanoi) newspaper, reader Duc Tu said developing smart tourism was not an easy process. It required a shift in both awareness and action.
Developing smart tourism not only depended on applying technology but also on the quality of service, he said.
He added that it demanded the consensus of the administration, relevant agencies and local people.
On educational cooperation, Vietnamese Ambassador to China Pham Thanh Binh praised long-standing collaboration in training, research and academic exchanges, noting that the Vietnamese language now is taught at around 30 universities across China.
Technology is similarly enriching exhibitions at the Vietnam Women’s Museum in Hanoi. Wartime letters, a typewriter and other artefacts linked to former Vice President Nguyen Thi Binh have been digitally integrated with collections held at the War Remnants Museum in Ho Chi Minh City. Through projection mapping, 3D displays and a virtual reality recreation of the Paris Peace Agreement, visitors can engage more deeply with the life and achievements of one of Vietnam’s most prominent diplomats.
As international arrivals surge and global travel trends shift toward safer, culture-focused destinations, Vietnam is positioning itself to move beyond budget tourism and compete through high-value experiences and service quality.
Most Venerable Thich Tri Quang, Supreme Patriarch of the VBS Patronage Council, called on Buddhist dignitaries, monks, nuns, and followers to continue serving society with mindfulness and compassion, uphold the noble traditions of Vietnamese Buddhism, and spread the light of kindness to foster a better life for all.
In recent years, many localities across the Dong Van Karst Plateau have strengthened efforts to integrate traditional culture preservation into schools. "Khen" performances, linen weaving, folk songs and traditional games are gradually becoming more familiar once again to younger generations.
Australian Ambassador to Vietnam Gillian Bird said: “We are thrilled to support this musical collaboration between Australia’s Matthew Ifield and Vietnam’s Mỹ Anh. Creative connections and exchange between young people in Australia and Vietnam will help build cultural understanding between our nations”.
The Vietnam Film Institute in coordination with the Embassy of Sweden will jointly organise the Vietnam–Sweden Children’s Film Week in Hanoi in early June, featuring free screenings of Vietnamese animated films and Swedish children’s classics.
Vietnamese Buddhism has consistently upheld the spirit of “protecting the nation and serving the people” while accompanying the nation in promoting social ethics, strengthening great national unity, and advancing national development.
The Ministry of Culture, Sports and Tourism of the Republic of Korea, in collaboration with the Korean Cultural Center in Vietnam and the Korea Foundation for International Cultural Exchange, has officially launched the “Korea Season 2026” program series in Vietnam.
With a score of 69 out of 100, Hanoi stood out for its remarkable visual diversity, boasting more than 1.8 million unique colours captured across the analysed images.
The growing presence of Vietnam in international music videos is therefore more than a story of beautiful imagery. It is also a test of how the country positions itself within the global cultural landscape.
According to Vu Ngoc Lam, Country Director of Agoda Vietnam, travellers are becoming more selective when choosing accommodation, prioritising properties with strong reviews, quality amenities and distinctive dining options. This trend reflects a growing emphasis on the overall travel experience, alongside peer-based quality assurance.
Hanoi is currently home to the largest number of craft villages in Vietnam, with around 1,350 villages engaged in traditional trades and handicrafts.
With its majestic landscapes, rich ethnic cultures and immersive tourism experiences, Jade Dragon Snow Mountain and the Old Town of Lijiang are becoming increasingly attractive to Vietnamese travellers, while also contributing to stronger tourism and cultural exchanges between Vietnam and China’s Yunnan province.
The increase in flights from Russia, the CIS and Belarus to Da Nang not only helps diversify the city’s international visitor markets but also reflects growing confidence among international travel companies in Da Nang’s attractiveness and tourism capacity.
The Command Cave tour offers domestic and international visitors an opportunity to explore the values of the World Natural Heritage site of Phong Nha-Ke Bang while commemorating the victories and sacrifices of forces operating along the Truong Son route.
The introduction of a 10-year multiple-entry visa policy, together with a series of new tourism promotion programs, is creating fresh momentum for the Vietnam–South Korea tourism market in 2026.
The representative of the Vietnam Cinema Association stated that in the context of today’s fourth Industrial Revolution, the requirement to respect and ensure historical authenticity through cinema has become more important than ever, as digital platforms and cyberspace have enabled the widespread dissemination of cross-border media products.
According to the digital travel platform Agoda, travel searches by Vietnamese users show a clear shift toward lesser-known destinations offering more personalised and immersive experiences, spanning coastal, mountainous and cultural tourism.
PSNews - "We have always affirmed that the greatest strength lies in the people, and the greatest creativity also comes from the people. When millions of positive stories are shared and spread simultaneously, we are not only promoting the image of our country, but also helping to strengthen social trust, enhance consensus, elevate national prestige, and proactively counter false and distorted information about Vietnam in the international arena", said Trinh Thi Thuy - Deputy Minister of Culture, Sports and Tourism, Head of the Organizing Committee of the award.